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Today's Spending Senior

Today's Spending Senior is a list of consumers age 55+, with a household income between $75,000 - $125,000, a credit rating between 750- 900, who has lived in a single family dwelling unit for 11+ years.

SEGMENTS

Data card currency: US Dollar

2,529,815

Universe / Base Rate

$85.00/M

87,000

Monthly Hotline

+ $10.00/M

LIST TYPE

Consumer

SOURCE

Multi-Sourced, through purchase transactions, & questionnaires

GEOGRAPHY

Domestic (US)

DATA CARD MAINTENANCE

Data card update frequency

MONTHLY

DESCRIPTION

Today's Spending Senior is a list of consumers age 55+, with a household income between $75,000 - $125,000, a credit rating between 750- 900, who has lived in a single family dwelling unit for 11+ years.

According to Bankrate.com, consumers with credit scores above 660 are likely to have an "acceptable" credit reputation.  The credit risk is "uncertain" for those with scores between 620 and 660, and a score below 620 indicates "high risk"

They go on to explain, most very good credit scores come in the mid-700s, A score above 720, is even better, and those that score above 750 are much more credit worth.  The Today's Spending Seniors is always between 750-900

They not only are credit worthy, they are extremely stable consumers, having lived in a single family dwelling unit for 11+ years, and with discretionary income in the range of $75,000 to $125,000.

These is the ideal audience for appeals that pertain to automobiles, apparel, banking, credit cards, entertainment, travel, investments, property, savings plans, retirement planning, vacations, resorts, upscale foods & wines, college savings plans, donations to causes, fitness, subscriptions, self improvement, home improvements, and so much more! 

SELECTS

1 Month Hotline

$10.00/M

Active Subscribers

$8.00/M

Age

$8.00/M

Credit Card Buyers

$8.00/M

Date of Birth

$10.00/M

Demographic

$8.00/M

Ethnic/Ethnicity

$10.00/M

Gender/Sex

$8.00/M

Geo/Geographical

$8.00/M

Healthy Living

$8.00/M

Home Value

$8.00/M

Household Income

$8.00/M

Known Internet User

$8.00/M

Length of Residence

$8.00/M

Lifestyle

$10.00/M

Magazine Subscribers

$8.00/M

Mail Order Buyers

$8.00/M

Marital Status

$8.00/M

Net Worth

$8.00/M

Nielsen County

$8.00/M

Pet Owners

$8.00/M

Phone Number

$25.00/M

Presence of Child

$8.00/M

SCF

$8.00/M

State

$8.00/M

Zip

$8.00/M

UNIT OF SALE INFORMATION

Unit of sale information is not available

GENDER PROFILE

Male:

50%

Female:

50%

AVERAGE INCOME

Value:

$105,000.00

MINIMUM ORDER

Quantity:

5,000

Value:

$0.00

COMMISSIONS

Broker:

20%

Manager:

0%

Agency:

10%

NET NAME ARRANGEMENTS

Net Name is not allowed

EXCHANGES

Exchange is not allowed

REUSE

Please inquire

TELEMARKETING

Please inquire

CANCELLATION

Charges:

$200.00/F

KEY CODING

Key Coding is not available

ADDRESSING

EMAIL

$55.00/F

FTP

$55.00/F

SPECIAL INSTRUCTIONS

Commissions, Credit Policy - 20% commission to recognized brokers. Cancellation Charges: Cancellation before mail date: $200.00 flat fee, plus $15.00/M run charges, plus output media, shipping, and handling charges. Cancellation after mail date incurs full charge. Prepayment required for all first time renters.

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Contact: Patrick Kagan   |   Email: Patrick@pklistmarketing.com   |   Phone: 224-217-5063   |   Fax: 847-759-0893
Copyright 2009 PK List Marketing, Inc.